About Get Get Got

Annabel Port with her newborn baby

When I had a baby in 2017 I was completely overwhelmed by the world of baby products. It felt akin to learning a new language. I’d read that I needed Babygros, but what was the difference between a Babygro, an all-in-one and a sleepsuit? How many vests would I need? What was the difference between a crib and a cot? Do I need a nappy bin?

What did I actually need?

I had more tabs open than my browser could cope with and was endlessly asking other parents what I should buy. This often left me with conflicting advice and wishing there was one place where I could discover what the majority of parents agreed on.

A year later, as I approached fluency in baby products, I decided to create that one place myself to make it easier for other new parents. A place where they could find a definitive list of the most to least recommended items for a newborn baby.

After many hours of research, Get Get Got was born. And thankfully without forceps and stitches and two weeks of not being able to shuffle more than a few feet. I didn’t even wet myself once.

20 tabs open vs one tab open with getgetgot.com

The baby product research

A spreadsheet was compiled of how often newborn items were recommended by:

  • the 12 most popular newborn baby lists on the internet, including Mumsnet, Baby Centre and Emma’s Diary.

  • the list from the very popular new baby book, ‘First Time Parent’ by Lucy Atkins.

I now had all the information from ‘the professionals’. But what about real actual new parents? So I gave a list of all the baby items to a panel of 133 parents and asked them which ones, from their experience, they would recommend. (This will grow as more and more have their say.)

All the information was collated and I finally had my list in order of popularity.

THE PREGNANCY PRODUCT RESEARCH

In the absence of any other online lists of what products you need for pregnancy, I asked a panel of 45 mums what they would recommend from a list of all possible pregnancy items.

the hospital bag research

A spreadsheet was compiled of every item recommended by 12 of the top online hospital bag lists. This list was then given to 48 new mums and they were asked which ones they would suggest a mum-to-be packed. Each item got one point every time it was recommended by the online lists or a new parent. All the points were totted up to give the final % recommended score.

the weaning product research

This was a compilation of the top seven online weaning product lists, the equipment recommended by two popular weaning books and the opinion of a panel of 32 parents.

THE CHILDPROOFING PRODUCT RESEARCH

Five online childproofing/babyproofing checklists were combined with the recommendations of a panel of 68 parents.

A variety of baby products

How the ‘best buys’ were chosen

I now knew that, for example, muslin cloths were recommended 93% of the time. But what were the best muslin cloths? Time for more research. Research that I hadn’t done before I had my baby, leaving me with a bouncer he hated and six weeks of struggling with a wrap sling that made me regularly cry with frustration.

During the research, I discovered brilliant things like muslin cloths that are a sensory experience for your baby, Sock-ons that unsurprisingly keep socks on and little baby nail files that eradicate the fear of cutting off a baby’s tiny finger with scissors.

The products I eventually selected were chosen because they were either best-sellers, award-winners, very well-reviewed or regularly recommended in the media. I also try to include products for a wide range of budgets. These lists are updated annually.

How this site is financed

Get Get Got is 100% reader-supported. We are not (and never will be) paid to include a product. Some of the product links are affiliate links and if you buy through one of these we may earn a small commission. 5% of all profits are donated to baby banks across the UK to provide essential items to parents in need.

Annabel Port

Founder, Get Get Got

The Get Get Got site is a participant in the Amazon EU Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.